"Take the broad view of what veganism stands for - something beyond finding a new alternative to scrambled eggs on toast or a new recipe for Christmas cake. Realise that you're on to something really big, something that hadn't been tried until sixty years ago, and something which is meeting every reasonable criticism that anyone can level against it. And this doesn't involve weeks or months of studying diet charts or reading books by socalled experts - it means grasping a few simple facts and applying them."
-Donald Watson, founder of the Vegan Society.
That quote is from an interview with Watson which you can read here. When I feel down about the prospects of a widespread movement toward veganism, I think about Watson, who died only 8 years ago. The man invented the word "vegan."